Legends is working across the indoor-outdoor, year-round complex, in order to ensure that the design and enabling technology provides the premier game day experiences for all stakeholders and maximizes revenue and the return on investment for ownership.
SoFi Stadium is an unprecedented and unparalleled sports and entertainment destination built in Inglewood, CA, by Los Angeles Rams Owner/Chairman E. Stanley Kroenke.
Legends have partnered with Mr. Kroenke from the outset to create the masterplan for the entire district and prepared the full business case and market research on new $4 billion stadium and entertainment destination.
and integrated retail and merchandising into every element of the building and 365-day experience.
Legends brought together expertise from across its 360° platform to review the existing operations and create innovative, profitable and fan/consumer led experiences.
The detailed findings from this work were then integrated into the designs and construction programme to create a robust, deliverable business model for the future.
Legends work helped Real Madrid CF to develop a business model that included a reworking of the VIP experience across the building to deliver world-class spaces and an improved experience,
a comprehensive rethinking of the match day and non-match day food and beverage facilities,
a range of non-match day activities to utilize all assets of the stadium across the other 330 days of the year,
Santiago Bernabéu Stadium
Today OWO draws over two and a half million guests from every corner of the globe each year.
In 2016, Legends assembled a world-renowned design and technology team to deliver a reimagined, fully immersive visitor journey of One World Observatory at the top of the World Trade Center.
With three observation decks operating in New York City, Legends drove a refined digital marketing strategy focused on the vibrant tourist market along with delivering a redesigned, state-of-the-art observatory in an aggressive two-year span.
The creative and digital transformation differentiated OWO from other attractions in the city. OWO opened to tremendous fanfare and was awarded and recognized as the best new attraction in the world by the global media.
ONE WORLD OBSERVATORY
NEW YORK CITY, NEW YORK
It was our performance that leads Legends to our successful bid to operate the MLB flagship in NYC as well as the international MLB events.
When Yankee Stadium opened in 2009, the New York Yankees collaborated with Legends to curate the best in-venue retail experience in Major League Baseball.
Legends’ commitment to keeping the programming fresh, taking risks, buying with conviction, and our appetite to create on-demand/on point merchandise have kept the retail program in New York at the top of the league.
Since Legends opened the retail program at Yankee Stadium, the New York Yankees have held the No. 1 in-venue retail sales position in the MLB.
Over the last 11 years, Legends has produced concepts that have consistently been recognized by MLB to be innovative, impactful, and at the forefront of where merchandising should be.
BRONX, NEW YORK
largest music and ticketing company in the world, Live Nation. Legends set record numbers for an entertainment complex/music pavilion, and eclipsed their sales goal by over 25%.
Toyota Music Factory is a brand new $200 million, 17-acre entertainment complex in Irving, Texas.
The complex is projected to attract over 3 million people annually from throughout the entire Dallas/Fort Worth region and will provide
live music and entertainment on a daily basis through the Music Pavilion, Event Plaza, Entertainment District, Class-A Office Tower, Parking Structure, Convention Center and Hotel.
Through our signature three-stage evaluation, valuation and sales execution process, Legends assisted in creating a first-of-its-kind entertainment complex powered by the
TOYOTA MUSIC FACTORY
Therefore, in the past 3 years, we have organized over 1 million tours, that's 1 million more guests visiting the stadium without considering football games, concerts, and special events.
Since the start of AT&T Stadium, Legends worked closely with the Dallas Cowboys to build a tour program where fans from all over the world would visit 'America's Team.'
Beyond VIP guided Tours, there are self-guided tours, rally days, and many other unique ways to experience the stadium.
In the past few years, we've conducted over 345,000 tours in 2016, 416,000 tours in 2017, and will drive close to 350,000 tours this year.